Many small business owners think that video content is optional for the success of their business but the
truth is that today professional video content is a must have for local businesses or businesses with an online presence. If you have a website for your business that is lacking video content, you are missing out on valuable customers. This isn't a big secret; successful local businesses understand the importance of online video content. The true secret though is that creative and cinematic video content doesn't have to cost your business a fortune. Here's five reasons why your local business should be utilizing video content to interest new customers and build brand identity.
#1: Video Content Increases Email Click Through Rates
A study by management consultant firm Forrester found that customers were 200-300% more likely to
click through on an email that included video rather than just text. Video content provides an engaging way to reach customers via email in an age where email content can seem stale to most consumers. By utilizing video content, you can revitalize your existing email list and entice new and old leads with professional and creative video content.
#2: Video Content Leads to Higher Conversation Rates
A study by the team at Eye View Digital found that landing pages with video content have an 80% higher conversation rate than landing pages without video. Additionally, the length of time a potential customer spends on your webpage increases when video content is present and can lead to your brand message becoming better consumed than if it is presented with strictly text or image based content. By featuring yourself or your company in a video, you can increase the trust of new clients or consumers, leading to easier conversions and increased brand loyalty from existing customers. Most importantly, according to the Online Publishers Association, 46% of users take some sort of action after viewing a video ad.
#3: Customers Crave Video Content
People enjoy viewing video content online and by adding video to your website or marketing strategy, you can increase customer engagement without the fear of losing a prospect's interest. Especially if your content is funny, engaging or tells a compelling story, viewers will regard it less as an advertisement and therefore remain more engaged in the content and consuming your company's message or sales pitch. Creative, unique and cinematic video content can help your business stand out against competitors and attract more customers to your service.
#4: Video Provides a Unique Way to Showcase your Product or Service
When making a decision to purchase a product, 90% of users say that seeing a video about the product is helpful in their decision process. Video provides a unique and exciting way to showcase your company's product or service in a way that text and images alone can't fully express. It is easy to show off product features, use cases, and customer testimonials all in one cohesive package.
#5: Brand Identity is King
These days, customers aren't just purchasing a product; they're investing in a brand and ensuring your company has property brand identity is essential to retaining lifelong customers. Video content can help customers get to know the people and ideals behind your business in a way that a simple "about us" statement cannot achieve. People want to take the chance to get to know your business and what sets you apart from their other options, and video is the perfect platform to show what sets your business apart in a genuine and captivating manner.
If you want to explore how video content can help grow your business, feel free to contact me here. I've helped business such as Wicked Reports, The Digital Docs, National Grand Bank and Harborside Sotheby's International Realty craft compelling and cinematic content that reaches new customers and increases sales.